Privacy Policy
Last Updated / Effective Date: October 26, 2026
1. Introduction and Scope
This Privacy Policy outlines how Naturandina S.A. (“Naturandina”, “we”, “us”, or “our”) collects, uses, stores, processes, and protects personal data obtained from users and business partners (“you” or “Data Subject”) through our website https://naturandina.com/ (the “Website”).
Although our Website is published in English to serve our international clients and importers of agroindustrial frozen products (berries, fruits, and vegetables), our company and web hosting infrastructure are established in Chile. Consequently, all processing of personal data is governed primarily by Chilean Law No. 21.719 on Personal Data Protection (amending Law No. 19.628), its complementary regulations, and relevant international data protection principles.
2. Data Controller Information
The data controller responsible for the processing of your personal data is:
- Company Name: Naturandina S.A.
- Tax Identification Number (RUT): 76.009.928− 7
- Corporate Address: San Sebastián 2812, Las Condes, Santiago, Chile
- Telephone: +56 (2) 2245-7264
- Contact Email for Privacy & Data Protection: webadmin@naturandina.com
3. Principles of Data Processing
In accordance with Law No. 21.719, Naturandina processes personal data strictly adhering to the following guiding principles:
- Lawfulness and Loyalty: Data is processed only under legitimate legal bases recognized by Chilean law and fair business practices.
- Purpose Limitation: Data is collected solely for explicit, specific, and legitimate business purposes and will not be processed incompatibly with those purposes.
- Proportionality and Data Minimization: We only collect information that is strictly adequate, relevant, and limited to what is necessary.
- Accuracy: We take reasonable steps to keep personal data accurate, complete, and up to date.
- Storage Limitation: Data is maintained only as long as necessary to fulfill the purposes for which it was gathered.
- Security and Confidentiality: We apply physical, technical, and administrative safeguards to prevent unauthorized access, alteration, or loss.
- Accountability (Proactive Responsibility): We implement measurable measures to demonstrate effective compliance with data protection regulations.
4. Personal Data We Collect
We collect personal data through two main channels:
A. Information You Provide Voluntarily (Contact Form)
When you submit an inquiry regarding our product catalog, wholesale quotations, or business operations via our general contact form, we may collect:
- Full name
- Professional / corporate email address
- Telephone / WhatsApp contact number
- Company name and country of operation
- Subject matter and message content detailing your business inquiry
B. Information Collected Automatically (Cookies & Analytics)
When you navigate the Website, our servers and Google Analytics may collect technical information, including:
- Truncated / anonymized IP address
- Browser type, language, and operating system
- Device category (desktop, mobile, tablet)
- Referring URL, pages visited, clickstream data, and time spent on each page
- General geographic location derived at a country/city level (non-identifying)
We do not collect sensitive data (e.g., health, biometric, philosophical, or trade union information) through this Website.
5. Purposes and Legal Bases for Processing
Under Chilean Law No. 21.719, every data processing activity must rely on a valid legal ground (base de licitud):
| Category / Purpose | Data Processed | Legal Basis (Law No. 21.719) |
|---|---|---|
| B2B Inquiries & Quotations: Responding to commercial requests, providing specifications, product catalogs, and samples. | Name, business email, phone, company, message. | Pre-contractual / Contractual measures executed at the request of the Data Subject. |
| Website Performance & Analytics: Analyzing traffic patterns, aggregate user interactions, and improving platform usability. | Anonymized IP, session identifiers, browsing metrics. | Consent (via Cookie settings/banner) and Legitimate Business Interest in optimizing web infrastructure. |
| Security & IT Infrastructure: Protecting servers against malicious traffic, abuse, DDoS attacks, and spam. | Server access logs, IP addresses, timestamp. | Legitimate Interest and Legal Compliance for cybersecurity. |
6. Cookies and Third-Party Tracking (Google Analytics)
Our Website uses cookies—small text files saved on your browser—to ensure basic site functionality and analyze aggregated visitor behavior.
- Essential / Technical Cookies: Required for the operation, security, and integrity of the Website. These cannot be disabled in our systems.
- Analytics Cookies (Google Analytics): Operated by Google LLC. These cookies gather aggregate analytical metrics regarding how visitors interact with our catalog. We implement IP anonymization features to truncate visitor IP addresses before storage.
Managing Cookies: You can instruct your browser to block or alert you about cookies, or reject non-essential cookies through your browser privacy preferences. Note that disabling certain technical cookies may affect website navigation. You may also opt out of Google Analytics tracking across all websites by installing the official Google Analytics Opt-out Browser Add-on.
7. Data Storage, Retention, and International Transfers
A. Location & Hosting
The Website and its primary databases are hosted on secured server infrastructure located within the Republic of Chile.
B. International Data Transfers
Because we service international B2B clients and utilize third-party tools (such as Google Analytics, operated by Google LLC in the United States), your non-identifiable usage data may be transferred across international borders. Naturandina ensures that third-party service providers offer adequate data protection safeguards consistent with standards endorsed by Chilean law (including standard contractual clauses, international security certifications, and encryption protocols).
C. Data Retention Periods
- Contact inquiries: Kept for the duration required to handle your business inquiry or ongoing commercial negotiations, and subsequently retained for the statutory limitation period required under Chilean commercial and tax laws (typically up to 5 years).
- Analytics logs: Retained according to Google Analytics standard retention cycles (typically 2 to 14 months) before automatic deletion.
8. Data Security
We implement robust administrative, technical, and physical security measures designed to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. These measures include:
- Transport Layer Security (TLS/SSL) encryption for all website communications.
- Restricted access protocols on a strict “need-to-know” basis.
- Server firewalls, automated malware monitoring, and periodic software patches.
9. Your Rights as a Data Subject (ARCO+ Rights)
Pursuant to Chilean Law No. 21.719, you hold enforceable rights over your personal data:
- Right of Access (Acceso): You have the right to request confirmation of whether we process your personal data and to obtain a copy of that data along with processing details.
- Right of Rectification (Rectificación): You may request the correction of inaccurate, incomplete, or outdated personal information.
- Right of Erasure / Cancellation (Cancelación / Supresión): You can request the deletion of your personal data when it is no longer necessary for the collected purposes, or when legal grounds cease to exist.
- Right of Opposition (Oposición): You may object to the processing of your personal data based on legitimate interests or for direct marketing communications.
- Right to Data Portability (Portabilidad): You have the right to obtain your personal data in a structured, commonly used, and machine-readable format, or have it transmitted directly to another controller where technically feasible.
- Right to Restriction / Blocking (Bloqueo / Limitación): You may demand the temporary suspension of processing while the accuracy of your data or an objection is verified.
How to Exercise Your Rights
To exercise any of these rights, send a written request to our dedicated privacy contact point:
- Email: webadmin@naturandina.com
- Subject line:
Data Subject Rights Request - [Your Full Name]
Requirements: Your communication must include proof of identity (or corporate representation powers), a clear specification of the right being exercised, and relevant background details.
Response Timeframe: Under Law No. 21.719, Naturandina will respond to your request free of charge within 15 business days following receipt. If the request is complex, this period may be exceptionally extended in accordance with statutory rules.
If you believe your data protection rights have been infringed or an inquiry has not been addressed satisfactorily, you have the right to file a claim before the Agencia de Protección de Datos Personales (Chilean Personal Data Protection Agency) or competent Chilean courts.
10. Children’s Privacy
Our Website is an industrial, business-to-business (B2B) agricultural catalog intended exclusively for adult commercial professionals. We do not knowingly solicit or collect personal information from individuals under the age of 18.
11. Amendments to this Policy
Naturandina reserves the right to modify or update this Privacy Policy at any time to reflect legislative developments, technological updates, or changes in our commercial practices. Any revision will be posted on this page with an updated “Last Updated” date. Continued use of our Website following the posting of changes constitutes acceptance of those modifications.
12. Contact Us
For any inquiries, questions, or comments regarding this Privacy Policy or our data protection practices, please contact us at:
Naturandina S.A.
San Sebastián 2812, Las Condes, Santiago, Chile
Email: webadmin@naturandina.com
Phone: +56 (2) 2245-7264